I dont really get this. I got invitation from a friend to get on Lookbook.nu, it is a cool website where they post trends and fashion from all over the world, just regular people not necessairly models. Anywho, they told me to upload a photo, i did. They told me to put this code onto my blog, i did. And now it say HYPE THE LOOK? i dunno, so i guess you hype the look. haha i dont really get it. But yes, hype the look i guess, if you want.